Thought Leadership → Creative Strategy + Brand Boost 1:1 Intensive
Checking in with the passionate thinkers and business owners who know they’re meant to become brilliant and sought-after Thought Leaders (even if they would never admit it out loud)
If you could stop second-guessing your unique perspective, expertise, and how you’re sharing it with the world, how ready would you be to step into the spotlight?
You've got something special here.
Intentionally, or not, you have become a well of knowledge and wisdom, and if you are here, you feel the call from within to share with the world. You have insights, experience, and a perspective that could transform people’s lives, how organizations operate, or our societal systems themselves. The body of work you’ve developed is impressive, but you know it’s not having the impact it is meant to (yet). Something is keeping you from being the Leader you dream of being. Every time you try to sit down and translate your thoughts into tangible resources and programs, you feel friction.
Maybe it's the nagging voice questioning if your ideas are really that groundbreaking. Perhaps it's the frustration of seeing your brilliant concepts fall flat when they reach your audience, not because they lack value, but because they're missing that professional polish that commands attention.
You're not alone in this. Like many passionate business owners who've built their foundation and secured those first high-value clients/gigs/opportunities, you're ready to elevate your presence and amplify your impact. The gap between where you are now and where you know you could be isn't about knowledge or expertise — it's about transforming your authentic voice into a powerful brand presence that speaks volumes, even when you're not in the room.
Picture this...
It's 6:05 PM, you're staring at your computer screen for the third evening this week — for the fifth consecutive week in a row — finally feeling like maybe you’re going to get into flow, but something in the kitchen is beeping. You’ve already put in your hours for the day, and now your personal life is calling.
Your brilliant ideas are swimming in your head, begging for your time and attention, but your fingers hover motionless over the keyboard. The blinking cursor mocks you as your focus quickly fades and your motivation calls it a night.
It feels like your heart is ripping in two, choosing your personal life or your sacred work. Bitterness, frustration, disappointment in yourself, and anger (at literally everything) are starting to seep in because why the hell can’t you do this thing you know you’re meant for, the thing you’ve made countless leaps to do and become. These feelings aren’t you; they’re not what you want to represent, but every day that goes by without the outputs and impacts you desire, the feelings amplify.
As you stand to deal with the persistent beeping, the inner critic says, “You had time to get your thoughts out on paper today… but you didn’t! Maybe this isn’t what you’re meant to do. Maybe you should quit before you embarrass yourself more.” You’re aware enough to tell the critical voice to shush, but the ache of having things to say but struggling to get the thoughts out lingers. It’s like you’re brilliance, although you know it is there, is locked in your mind… trapped by perfectionism, rules on how to communicate, and tips from some marketing influencer on Instagram.
Your notes app is full of one-liner ideas just waiting to be developed, but when you try to flesh them out, you fall down a rabbit hole of questioning, “Is this colour right? What story am I telling? What font do I use? How do I build consistency without being boring? What am I even trying to say?” You’ve tried AI tools, Canva templates (created by the aforementioned Instagram Influencer), and even calling up a friend to help you get your thoughts straight. Yet, here you are… frustratedly slamming the microwave door — in true Sandy Bullock circa Miss Congeniality fashion — trying to make the beeping stop! Knowing the frustration has nothing to do with the microwave.
No, you’re just tired of watching other people on LinkedIn build successful platforms, get keynotes, and make 5, even 6-figure sales… while sharing cereal box business wisdom they got from Chat GPT. Your competitors are being quoted in industry publications and landing speaking gigs, while you're still wrestling with whether your perspective is "polished enough" to share.
The worst part? You know exactly what needs to be said. In client meetings, your insights flow effortlessly, leaving people nodding and taking rapid notes. But translating that same magnetic presence into your brand materials feels impossible. Each attempt at content and materials creation ends with hours wasted and nothing to show but scattered thoughts that don't capture the depth of what you really offer.
Meanwhile, your ideal clients are out there right now, struggling with the exact problems you could help them solve, following thought leaders who don't have half the expertise you do. But they'll never find you because your brilliant solutions remain trapped in your head, held hostage by staggering thoughts, ungrounded foundations, and a brand presence that doesn't match the power of your in-person impact.
Your wisdom deserves your fiery commitment. It is meant to be seen, understood, and integrated. Don’t dishonour it or yourself by not giving it a fair chance.
Let me paint you a picture of how good this could get…
One Month From Now:
You’re sitting at your desk, ideas are flowing, and you’re executing on a plan you feel confident about. You’re crystal clear on the perspective you’re sharing, you know what makes you unique, both in your approach to the work and the problems you want to lead the charge on solving. When you feel stuck, you have a Leadership Source of Truth resource to reference. You can easily ground back into your Unique Thought Leadership Brand through your values, archetypes, mission, or perspective. This foundation gives you the ability to build in alignment with you, your goals, and the people you desire to serve.
Those worries about colours, fonts, and visual consistency? Gone, because you have practical templates that you feel proud of. You have the next quarter planned out with sustainable milestones and stretch goals that give you fiery conviction in your vision. You feel well-equipped and set up for success. Bye-bye, creative spiral. Hello, deep devotion to the vision and magnetic presence.
Six Months From Now:
Your LinkedIn feed is no longer a source of frustration, but inspiration — because you're the one leading the conversations. You feel the traction of your ideas resonating with your ideal clients. Opportunities are coming your way, clients are finding you, and, most importantly, you feel the impact you’re making.
Your Thought Leadership is being shared across your industry, not because it’s following some marketing formula, but because it carries the genuine weight of your expertise. Those brilliant insights that used to stay trapped in voice memos and your iPhone notes? They're now professionally packaged article posts, social media series, and presentations that command attention. You’ve developed a signature offering and are refining it with every client. You feel the momentum of work. You have trusted advisors and supporters you turn to when you need reflection and amplification. Your success is reflected when someone says, “my friend shared your article with me”, when clients roll in with less effort and “sales” than before, and when you’re surpassing income goals without realizing it!
Not to mention, you have autonomy over your time and schedule without guilt. The shame gremlin can’t criticize how you spent your time, because you’re feeling focused, in flow, creative, and impactful.
Five Years From Now:
You've built more than just a brand — you've created your empire. Your wisdom is present in the world even when you’re enjoying dinner and family time at 6:05 PM. Your perspective isn't just heard; it's sought after. Industry publications quote you, not your competitors. Those high-value clients who used to find you through word of mouth? They're now reaching out because your brand presence finally matches the power of your expertise.
This isn't just a dream. It is the natural evolution for someone who has already proven they can transform lives through their work. The only difference between then and now? A brand and creative strategy that finally does justice to your brilliance.
Let’s mind the gap between the now and this future vision.
To do so, we need to rethink and rewrite these seven beliefs that keep us from stepping into Thought Leadership.
Your desire for clarity shows deep reverence for your audience, expertise, and perspective. However, clarity often emerges through the act of creating, sharing and refining ideas, not before. The most impactful Thought Leaders grew their perspective by engaging with their audience, not by waiting for perfect clarity. Your perspective can evolve while still providing immense value to others. Remember, there is no one else who has your combination of experiences, skills, and expertise. You’re perspective is valuable even if it’s still developing and changing — if it weren’t, would you really be that trustworthy?
Yes, there are many voices out there, but none of them have your unique combination of experiences, skills, and perspective. Here’s a kicker: most people aren’t searching for another Thought Leader to follow. At best, they’ve identified a problem and are searching for solutions, but in most cases, they want what we all want, to be seen.
There are people who need to hear what you have to say, and they need to hear it from you. Sure, there are likely thousands of people with your job title. Hell, there are thousands of people with very similar messages to you, but why is it our automatic thought that we have to be the only ones doing something for it to be valuable? Your audience isn't looking for wisdom — yet they’ll be interested in how YOU solve problems and see the world. Your voice is the essential key for those who resonate with you.
While strategic thinking is valuable, over-planning can become a form of resistance, procrastination, and that doom spiral we’re trying so hard to avoid. Don’t get me wrong, I love being a mastermind — queue Taylor Swift’s midnights album — Strategy and Project Plans are my bread and butter. Knowing your direction and how you plan to get there is important, and the most successful Thought Leaders balance strategy with action, allowing their leadership to evolve organically through real-world engagement. Progress comes from taking imperfect action, not perfect planning.
Eh, as a designer, I can relate, BIG TIME. While searching for the best templates on Canva and finding unique yet ✨vibey✨ layouts is satisfying in the moment, it often becomes a creative escape and go-to procrastination method that stops you from sharing your actual expertise.
True productivity isn't about spending hours doing tasks — it's about getting your wisdom into the world where it can create real impact. Your ideas deserve to be shared in beautiful ways, but don’t let the pursuit of beauty stop you from showing up and being seen.
Your ability to create transformation in person is a gift, and it's natural to expect that to translate easily to other formats.
However, different mediums require different approaches to convey the same power. You could see this as a frustrating blocker or a creative opportunity. Having a diversity of mediums you share through expands your reach and impact, and forces you to get more clear and concise with your words. With the right strategy and support, your content can be just as impactful as your in-person presence.
This humility shows your integrity and high standards. But consider this: your unique perspective has already transformed clients' lives. By keeping your wisdom private, you're not being humble — you're denying others the opportunity to benefit from your insights. Your thoughts aren't just worthy of being shared — they're needed by those you're meant to serve.
Your ability to learn and adapt has served you well. But being a successful entrepreneur isn't about doing everything alone. Being supported is not a failure; it’s an opportunity to expand and live in your Zone of Genius. The most impactful leaders know their strengths and build a team of experts to handle specialized areas.
Let’s ditch the confusion, frustration, negative self-talk, and pretend productivity, shall we? Instead of — to put it bluntly — floundering around your ideas and dreaming of the impact you could have… let's unleash the true magnetism of your voice and perspective.
When you stop trying to ideate, plan, translate, strategize, and present your ideas all alone and without a solid foundation, you’ll finally…
… create space for your visionary ideas to flow out of you without worry of how to make it make sense with a rigid brand
... move beyond perfectionism to share your evolving leadership with confidence
… feel grounded in your unique perspective and confident in your specialized approach to the problems you solve
... develop a unique voice that stands out in your industry, even in a crowded market
... create beautiful, consistent content without getting stuck in the endless cycle of template browsing
... transform scattered ideas into structured, valuable content that resonates with your audience
... build a strategic foundation that allows your wisdom to reach people even when you're not actively working
... translate your in-person expertise into powerful materials that maintain the same transformative impact
... establish signature frameworks that showcase your expertise in a memorable way
... bridge the gap between your internal expertise and external brand presence
... create content and materials with intention rather than getting lost in planning and perfectionism
Selena is on this planet to help you get your ✨sacred ✨ work out into the world…
I built this process and container because I need it too.
As a multidimensional and multi-passionate creative — with big ideas myself— I often think, “Damn I need a Selena to listen, reflect back, hold space for, and translate my ideas.” With a purpose statement like, “I am here to create resonance,” you know I will ask questions until I uncover the truth behind your message; And of course, creating resonance goes both ways, first within you, then in helping you resonate with your clients.
I don’t have your average information designer’s background, hopping from branding agency to branding agency; No, I’ve forged my own unique path, which includes…
…kickstarting my career as a production and multimedia designer, quickly growing and expanding my technical skills across digital and print mediums
…simultaneously becoming a certified Let Your Body Lead™ Embodied Coach and Facilitator, then applying a coach approach across my work, allowing clients to get to the roots of what is truly needed
…transitioning into Leadership, Learning, and Development as both a sought-after Learning and Instructional Designer and a highly rated Facilitator
…and leading a small team which required that junior team members could execute.
There is something so powerful about having someone tease your genius out of you and capture it in a way that makes you go...
“Yeah, I came up with that!”
“Yeah, I came up with that!”
Thought Leadership → Creative Strategy + Brand Boost
A 1:1 intensive to help you feel solid in your Thought Leadership and share your perspective with a bold and confident presence.
After years of working with visionary thinkers, I've crafted a process that honours both the magic and the mechanics of building your unique Thought Leadership brand and presence, giving you the confidence to step into the spotlight and share your wisdom with the world. There is a common misconception that a Leadership brand is about the templated LinkedIn and Instagram posts with muted colours and a fancy logo that are released precisely at 10:22 am every day.
I wholeheartedly disagree.
Your Leadership Brand comes from your unique perspective, how you approach the problem, how your lead change, and the archetypes and values you embody along the way.
My process is built on the belief that your genius deserves space to breathe and evolve while being deeply grounded in your Leadership Source of Truth. I've developed a methodology that begins with deep listening and expands from there. Through our intensive work together, we co-create a container where your ideas can unfold naturally, while I capture and translate them into strategic and visual brand elements. This unique combination of intuitive exploration and professional execution ensures your Thought Leadership maintains and expands its power, allowing you to confidently and sustainability forge the path ahead. This isn't about following trends or fitting into industry standards — it's about creating a solid foundation that amplifies your natural brilliance in alignment with your unique needs as a creator, service provider, and leader.
Through this process, you'll...
Define your Unique Thought Leadership Brand that will serve as your Leadership Source of Truth — The source text you can refer back to when business and leadership inevitably feel hard. Together we’ll uncover your:
→ Brand Mission (the problem you are aiming to solve)
→ Brand Values (the core principles that guide your business operations
→ Brand Archetypes (the characteristics that represent your brand)
→ Brand Perspective (your unique view of the world and the problems you solve) — this might come out as a manifesto, core framework, or meaning-making model
→ Brand Approach (your unique way to accomplish your mission)
→Client Profile(s) to remind you of who you’re serving and why
Receive your Leadership Source of Truth book, which captures the strategic, practical, and visual elements of your Unique Thought Leadership Essence
Implement 3 branded template packs that are easy to use and bring your Thought Leadership to life — no more procrastinating by scrolling through templates on Canva 😉
A 12-Week Creative Strategy Roadmap and Project Plans to help keep you focused as you continue to build and scale
The Process Breakdown:
Onboarding: Getting Booked In
Upon saying yes to the intensive, you’ll answer a few questions to get crystal clear on what your goals and intentions for the intensive are, share a little bit more about your business, and you’ll book your first call — an intro coffee chat with Selena. You’ll be sent an Onboarding Email that contains what you need to know for the creative adventure ahead.
Step 1: Coffee Chat Intro
Sharing the ins and outs of your business with someone can be… well… intense. So, before getting into the heavy brand, vision, strategy, and plan talk, let’s connect as humans. This is your time to ask any questions, clarify your goals for the intensive, and get to know Selena. Note: You will also schedule your intensive session dates during this call — Selena will provide available slots via email beforehand.
Step 2: Selena's Signature Leadership Branding Session
In this session, Selena will walk you through her signature branding process that helps you get to the root of who you are, what you embody, your mission, and your unique perspective. Selena uses this information to help you form the foundations of a recognizable and consistent brand that builds your presence beyond your physical being.Selena walks away from this session and begins to build your Leadership Source of Truth book — a resource that captures you and your business's essence. Before your next session, Selena will send you concepts for the visual styles that can bring the theoretical and energetic parts of your brand into practical visual elements.
Step 3: Visual Brand Consult
In this session, you will sit down with Selena to discuss the concepts and visual elements of your brand in more detail. You’ll get crystal clear on what feels reflective of your branding. By the end of this session, you’ll have nailed down visual elements like colours, fonts, graphic styles, and imagery. To wrap up, you’ll choose which templates you want produced for your business.
Based on your discussion, Selena will produce a Visual Brand sheet for your approval. Once approved, she’ll create the requested templates — completely custom to your brand and needs.
Step 4: Creative Strategy Coaching Session
Now that you have a strong foundation with your brand, both energetically and visually, let’s look to the future and discuss your vision so it can be translated into a Creative Strategy, Roadmap, and Project Plans. This is your time to own your vision, be asked powerful questions to help you get clear and focused, and have your ideas reflected back to you. Real magic happens when you have someone who can hold space for your ideas and help you find a way to make them a reality.
Selena will capture your vision and translate it into a visual Roadmap and Clear Project Plans. These assets will serve as a jumping off point for you to build off of.
Step 5: Next Steps and Review Session
In this final session together, you will review the intensive process and the assets you are walking away with. This is your time to make any final changes and ask any questions. Selena will remind you of the original intention to ensure the definition of success has been met!
The Investment
$3000 CAD
✅ Define a Unique Thought Leadership Brand
✅ Receive your Leadership Source of Truth book
✅ Co-create and receive 3 branded template packs
✅ Build a 12-Week Creative Strategy Roadmap with Project Plans to propel you forward
Still not sure if this intensive is for you?
Who it is for:
✅ Visionary thinkers who want to build a unique leadership brand
✅ People who want their brand to reflect their authentic perspective rather than following templated approaches
✅ Leaders who need help translating their ideas into strategic and visual brand elements
✅ Those looking to establish a clear mission and values for their brand
✅ People who want to develop their unique perspective and approach to problem-solving
✅ Leaders who have abundant ideas but need help getting clear on their perspective
✅ Those ready to commit to a transformative process with integrity
✅ People willing to invest time in foundational brand work (8.5 hours of sessions plus reviews and homework)
✅ Leaders who value human connection and human-ness over AI-generated branding and messaging
✅ Those who benefit from talking through their ideas with someone who can reflect their genius back to them
✅ People across industries, including technical or highly specific ones, who want help translating their expertise
✅ Leaders who want custom-built templates that truly reflect their brand
✅ Those ready to be challenged on their limiting beliefs, priorities, and strategy
✅ People willing to play the long game in building their thought leadership presence
Who it is NOT for:
⛔️ Those looking for a quick fix or overnight success solution
⛔️ People who aren't willing to commit time to the homework and reflection process
⛔️ Individuals solely focused on visual branding without interest in strategic foundations
⛔️ People who aren't ready to be challenged on their limiting beliefs
⛔️ Those unwilling to engage in deep reflection about their perspective, the problems they want to solve, and beyond
⛔️ Individuals looking for a basic logo and business card design package
⛔️ People who aren't prepared to invest approximately 10-16 hours in sessions, reviews, and homework
⛔️ Those who prefer completely independent work without collaborative input
⛔️ Those looking for a fully done-for-you service without personal involvement
⛔️ Individuals not open to giving and receiving feedback or having their ideas challenged
⛔️ People who aren't willing to commit to the full process with integrity
⛔️ Those needing a full visual identity, marketing campaigns, and complex creative projects they can’t execute alone, if this is you, let’s chat! One of our other offers might be a better fit, or we can refer you to our favourite agencies!
If you’re feeling excited and maybe a bit anxious, let me ease your nerves...
I’m not going to force you through this process; I’m not going to push you further than you're ready to go; I’m definitely not going to drag you along.
When you say YES to this intensive, I expect that you are committing to the process — that’s my Leadership value of integrity coming through. Yet, I also hold to the value of grace. I understand that things change, shift, and come up outside of the containers we build together that impact them. If this happens for you and you can’t complete the full process for some reason, you’ll only be charged for the portion you’ve experienced. Dates can be changed (within reason), spaciousness can be given, and intensity can be turned up or down.
You are a Leader. I am a Leader.
I believe in finding a way forward with integrity and grace, always.
The Investment
$3000 CAD
For the first 5 leaders who say YES to the intensive. The price will go up once the pilot is complete.
✅ Define a Unique Thought Leadership Brand
✅ Receive your Leadership Source of Truth book
✅ Co-create and receive 3 branded template packs
✅ Build a 12-Week Creative Strategy Roadmap with Project Plans to propel you forward
I know you have questions, good thing I have answers!
What’s the time commitment required?
We’ll spend about 8.5 hours in 1:1 sessions across 6 weeks. Outside of this dedicated time, you’ll likely need to dedicate 2–4 hours to your “homework.” I know this can seem like a lot, you’re busy! 16 hours now, will save you 10x that in the future!
I've tried other branding and strategy programs before - how is this different?
Our approach works from the inside out. Above all, we care about who you are, what problems you are solving, how you approach your work, your unique perspective, and what you embody. Then we match colours, fonts, and usable brand elements that you can run with! We also take a coach approach to all our conversations, meaning we care deeply about getting to the core of who you are and will spend ample time seeing you and your truth.
This feels like a big investment — how do I know it will pay off?
Investing in your business and your Thought Leadership journey can feel risky, especially in the early stages. Yet, there are several foundations that you will have to establish one way or another. You can continue DIYing your brand until you can’t. This process is meant to provide the most essential branding and strategy elements for Thought Leaders, so you’re not investing $10,000+ in a bold visual identity, with a fancy logo, business cards, and miscellaneous assets you might not actually need right off the bat.
Can't I just figure this out on my own with AI tools?
AI is an amazing tool, but it can’t look you in the eye and reflect your truth back to you. Thought Leaders need more human-ness as our world continues to develop more machine-powered tools. Your audience isn’t naive, they can spot an AI-generated brand promise. Your unique perspective is something a machine can’t generate for you, at least not in a way that feels deeply human. But hey! I invite you to play, see what you can learn from working with AI. I highly encourage you to use the tools available to you!
Do I really need someone else to help me with my own thoughts and ideas?
There are many things we can do to process our ideas and thoughts independently — I’m a creative and introvert at heart, so trust me, I’ve explored many of these techniques. Yet, there is nothing I that gets me from a messy ball of thought-yarn to a straight line of thought like talking it out with someone who can reflect my genius back to me.
What if I can't maintain the momentum after the intensive is over?
The strategic and project planning sessions are designed to give you everything you need to keep going in a way that is aligned for you, your life, and your business. In our final session, we’ll focus on making sure you’re ready to continue the work and feel equipped to maintain the momentum the intensive will create.
If you’re still feeling like you need support, Selena Co. has many options to support you on a micro project, sprint, or fractional basis.
What if I need more support than what's included in the package?
The intensive is designed set you up to run on your own and we’d love to chat more if you want to continue beyond the intensive’s container. If at the end of the intensive you feel you need more support, you have options! Selena Co. offers micro hourly project support, 12 week sprints with 4 pricing tiers, or fractional ongoing support.
How do I know we'll be a good fit working together?
If you’ve been nodding along or feel delightfully challenged by this page and the perspectives we hold, you’ll likely jive with us! And we know trust is a foundational part of being able to show up for this process. If you’re nervous about how you’ll feel working with us, book a complementary coffee consult. You’ll be able to ask me, Selena, any questions you have and get to know her before committing.
What if my industry is too specific or technical?
I pride myself on being a quick study and a generally smart person who catches on to technical and specific concepts easily. Plus, there is something so valuable about having someone to ask you all the questions from a learner's perspective in a non-client-facing capacity.
What if I'm not clear enough on my perspective yet?
This is the point of this intensive: to help you get clear on your perspective. If you’ve read this far, you probably have an abundance of ideas and thoughts that are required to form your Unique Leadership Brand.
How do I know I'll be able to implement everything I learn?
Our last session together is all about this. I’m all about integrating and implementing. We’ll spend 120 minutes reviewing and discussing everything we co-created, your plan to move forward, and any hesitations you have.
What if I'm not good at creating content consistently?
If your goal is to be more consistent, we’ll co-create a strategy to make it as easy as possible for you, while maintaining the impact you want to have. Be prepared, though, I’m going to ask you why you feel creating content consistently is important to you, how it aligns with your business goals, and if it is the most beneficial use of your limited time and energy.
How do I know the templates will actually work for my needs?
The templates you receive through this intensive are custom-built for you! You get to decide what templates you want, what program they’re built in (ie Canva, PowerPoint, Google Slides), and how they reflect your brand. You’ll have opportunities to review and request revisions!
What if my audience isn't ready for my thought leadership?
I’m going to give you some tough love here. If your audience isn’t ready for what you have to say, your audience will have to change. I know — my ego is throwing a tantrum typing that, but your audience isn’t your friends, family, or potentially even your pre-existing network. Through our work together, we’ll find your unique way to explain and translate your wisdom so it lands with the people you’re actually trying and wanting to impact!
How will this integrate with my existing brand elements?
At the beginning of the process, you’ll receive a brand audit form. This is your opportunity to tell me all about your existing brand elements. If throughout the process you still want to incorporate them, we will! You’ll have many opportunities to revise the brand assets and provide your thoughts! At the end of the day, you need to feel confident with everything we create together;.
What if I'm not comfortable with self-promotion?
Being seen is part of being a Thought Leader. If you’re struggling with self-promotion but really feel Thought Leadership is for you, we can talk about it! This will inform your unique approach and your creative strategy going forward! However, I will challenge gremlins and limiting beliefs as I see them coming up.
What if I don't see results as quickly as the timeline suggests?
Investing in your Leadership Brand and building a strategy is a long game. You’ll likely feel and see “smaller” results first — such as feeling more confident during your next presentation of feeling damn proud of the content you put out. These small wins build into bigger ones, incoming opportunities increase, and the momentum continues as you execute on the strategy and project plans we put together.